I build customer acquisition strategies by connecting paid media, creative, conversion, analytics, and business economics. I think beyond ad clicks to design systems that generate economically valuable customers.
I am Abhishek Kirve, based in Pune, India. Coming from a B.Sc. Computer Science background (Savitribai Phule Pune University, 2024), my approach to marketing is fundamentally structural. I view customer acquisition as a data-driven system rather than purely subjective creative guesswork.
My technical background equips me with an edge in tracking architecture (GA4, GTM), automation (n8n), and systems thinking. Currently in my early career, my explicit focus is on building deep expertise in Paid Acquisition (Meta/Google), Funnel Optimization, and Unit Economics.
Don't optimize clicks. Optimize economically valuable customer acquisition.
Marketing serves economics. Before opening Ad Manager, I define what we are actually trying to improve (CAC, LTV, Activation, Margin).
Who is buying, what is the pain point, and what are their objections? Strategy starts with customer psychology.
Does demand exist (Google Search) or do we need to generate demand (Meta/Social)? Channel selection is dictated by intent.
Traffic without conversion is waste. Identifying drop-offs between ad click, landing page view, and checkout is mandatory.
Can the acquisition system sustain itself? If CAC > LTV/Margin, the campaigns must be restructured.
I don't start with "Which ad should we run?" I start with "What customer are we trying to acquire, what value are we offering, and what system can profitably convert that demand?"
Independent strategic analyses created to demonstrate performance marketing frameworks, funnel design, and business logic.
SPECULATIVE PORTFOLIO — NO OFFICIAL CLIENT RELATIONSHIPS CLAIMED.
Search intent, bidding, campaign structure.
Tracking, attribution modeling, analytics.
GA4 properties, event architecture, reporting.
Core concepts, SEO, SEM, local marketing.
Inbound strategy, content funnels.
Technical SEO, practical marketing frameworks.
I am seeking early-career opportunities where I can apply structured analytics, execute campaigns under real budgets, and solve complex business growth problems.